Start Here: Clarify Your Podcast Audience

Before you plan a single episode, make sure you know exactly who you're talking to.

What You’ll Get From This Free Podcast Audience Worksheet

  • A guided exercise to help you define your ideal podcast listener so you can speak directly to the people who’ll actually hit “play”

  • Strategic prompts to uncover your audience’s struggles, motivations, and media habits- essential for podcast positioning that stands out

  • A step-by-step framework used in our cohort to help creators refine their podcast niche and connect with the right listeners from day one

  • A powerful starting point if you’ve been stuck in the planning phase or unsure who your podcast is really for

Whether you’re starting a new show or rethinking an existing concept, this free worksheet will give you clarity on your podcast’s target audience and help you build a show people actually want to hear.

The best podcasts don’t try to speak to everyone. They connect deeply with someone.

This free worksheet is Step 1 of the full Audience & Positioning process inside the Good Story, Great Podcast cohort. It’s the same exercise that helps our cohort members find their focus, shape their message, and build podcasts people actually want to listen to.

Download it now and get clear on who your podcast is really for, and why they’ll care.

Frequently Asked Questions

  • Nope! While it’s perfect for brand-new shows, it’s also incredibly useful if you’re refining an existing podcast, shifting direction, or struggling to connect with your ideal listeners. This is the work that makes the rest of your podcast strategy easier.

  • Step 1 is a complete standalone exercise focused entirely on identifying your ideal podcast audience. It’s designed to get you thinking clearly about who your show is for and how to reach them. You’ll definitely be able to make progress on your own—but if you love it, we’ll show you what comes next inside the full Good Story, Great Podcast cohort.

  • Most people finish it in 20–30 minutes, but you can take more time to think through each question if you're exploring multiple audience ideas or really digging in. There’s no rush, clarity comes from thoughtful reflection.

  • No sales pressure here. This is a real tool pulled directly from our paid cohort. We’re offering it because we know it helps, and if you want to go deeper, you’ll know where to find us.

  • That’s totally normal! You can fill out a separate worksheet for each potential audience and start to compare which one aligns most with your voice, goals, and content style. That exploration is part of the process.